Hyundai Goes Hydrogen, Ford Bites Apple

 

                     

1. Hyundai Joins Hydrogen Fuel Cell Race 

 Elon Musk formerly famously called hydrogen tech “ mind-bogglingly stupid.” 

 

 Of course, the Tesla chief has his own interests behind defaming energy cell vehicles but there's little mistrustfulness that the ROI and feasibility of the technology remain shaky. But that’s not stopping bus brands from throwing their weight behind hydrogen. 

 Hyundai came the rearmost to go public about its energy cell strategy. The South Korean automaker said that it aims to launch hydrogen performances of all its marketable vehicles by 2028. It'll also continue to develop energy cell variants in its automotive lineup. 

 

 Now that Hyundai, BMW and Daimler have shown their interests in the technology, Toyota’s hydrogen-heavy strategy doesn't feel that insane. 

 I suppose we've the material of the diesel-gasoline split that we've seen in internal combustion machines. The only question is — how numerous billions will be spent to get there? 

 

 2. Ford Mouthfuls into Apple 

 Is Apple erecting a auto? Has Apple dumped erecting its auto? 

 We've spent the last several times petal- picking around the tech mammoth’s automotive intentions. All I can say now is — do n’t go on it. 

One of the crucial directors leading the iPhone maker’s uncommunicative auto design ( generally appertained to as Project Titan) is being whisked down by a traditional automaker, Ford. Doug Field, who has Tesla experience as well, will head the Dearborn- grounded brand’s advanced technology division. 

 

 Field will be a redoubtable addition for Ford, which is eventually getting serious about its EV intentions. Traditional automakers have so far plodded to make flawless in- vehicle gests for their EV models. Field with his Apple and Tesla credentials can change that. 

3. Mercedes-Benz Ups EV Game 

 The rearmost aphorism out of Stuttgart — not EV first, but EV only. 

 

 At the Munich Auto Show, Mercedes-Benz laid out how it plans to make that be. 

 Launch an electric model for each of its parts by coming time 

 Introduce three crucial EV platforms for all its vehicles by 2025 

 Come an electric only vehicle brand by 2030 

Mercedes-Benz had some catching up to do, compared to its German rival Volkswagen. The advertisement, along with its 47 billion$ commitment to electrification made before this time, indicates that it's over to the challenge. 

 

 Now staying for BMW to join the race. 

4. The Chip Crisis Deepens 

 

 What started out as a COVID-fueled bump on the road has evolved into a full-bloated disaster. 

JustAuto data shows that vehicle product bleed from the deficit of microchips has not braked down. Rather it spiked lately. So far, the assiduity has exfoliate about$ 112 billion from unit losses. 

 

 Utmost automakers now anticipate the impact to continue for a while, indeed as farther out as 2023. Some like VW and Ford are indeed attributing request share losses to the chip extremity. 

 So what does it mean for the assiduity? Automakers and dealers will suffer the most as demand will continue to outpace force. Buses will get dear. Shared mobility will, benefit with declining affordability and vacuity. 

 

 The EV force chain, particularly startups that are dying to ramp up product, will presumably be worst megahit. For all the zero- emigrations targets and pledges, EV deals may simply stumble because automakers ca n’t make them presto enough. 

5. Is Rivian Overrated? 

The EV incipiency has revealed that it plans to go public by Thanksgiving. 

 

 Great news! 

 Of all the EV startups that have taken the IPO path lately, I like the Amazon- backed company the stylish. It has the right investors, its product lineup looks good, it has a sizeable order channel, and it seems well deposited to deliver on its pledges. 

 

 But an$ 80 billion valuation? With the brewing chip extremity? Not to mention the waning request perception of EV startups following the disasters of Lucid and Lordstown. 

 Reason and sense have truly left the structure.